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Startup - Ecommerce and Marketplace

Startup - Ecommerce and Marketplace

E-commerce is the buying and selling of goods and services. These business transactions occur either as B2B, B2C, C2C or C2B. The Marketplaces here we provide training to sell the goods online via amazon, flipkart, ebay and other popular marketplaces and alsp provide the marketing strategies to sell the goods online.

Ecommerce Courses

Diploma in Ecommerce and Marketplace Management

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Certified Marketplace Seller

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eCommerce Introduction

eCommerce Introduction

  • Introduction
  • Planning for eCommerce
  • Consumer Rules if you sell online
  • What makes eCommerce a success
  • Guide to setup eCommerce website
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Introduction to Sales Processes

Introduction to Sales Processes

  • Understanding Why People Buy
  • Creating a Need for Your Product
  • Effective Landing Pages that Sell
  • Lead Management & Nurturing
  • Web Traffic on a Micro Budget
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Search Marketing

Search Marketing

  • Analyzing Your SEO
  • Link Building & Analytics
  • Keyword Analysis
  • Search PPC vs Target PPC
  • The Science of PPC
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Ninja Marketing

Ninja Marketing

  • Google's Remarketing Tool
  • DCO & WCA
  • Google's Network Sites
  • Ad Extentions & FBs Sponsored Stories
  • Micro-Macro Conversions
  • Basic Understanding
  • Benefits and Ways of Partnerships
  • WoM is Powerful
  • How do you get your message GO Viral? 10 Techniques
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Email Marketing

Email Marketing

  • Strengths & Weaknesses / Pros & Cons
  • Defining goals and objectives of an email campaign
  • Structuring Effective Email Messages
  • Planning and creating email campaigns
  • Timing & Frequency
  • Trigger emails
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Supplementary materials

Supplementary materials

  • New Customer Journey
  • Selling Online China
  • Mobile Advertising Handbook
  • Integrating Mobile Strategy
  • How Mobile is Changing Your Marketing Strategy
  • eCommerce Questions
  • Dynamic Remarketing Guide
  • Guerrilla Marketing Tactics
  • Affiliates & JVs
  • Adwords Step by Step
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Preparing to Sell on a Marketplace

Preparing to Sell on a Marketplace (Amazon, Flipkart, Ebay etc..)

  • Registering as a Seller
  • Selling Essentials - Cataloging
  • Common mistakes to avoid while Cataloging
  • Listing products
  • Introduction to MS Excel
  • Add listing in bulk
  • Add listing in bulk
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Making the First Sales

Making the First Sales

  • Packaging
  • Outline Marketplace Offerings
  • Effective Inventory Management
  • Organize Inventory
  • Invoicing
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Post Sales Engagement

Post Sales Engagement

  • Understanding Payment Settlement
  • Payment Settlement RTO
  • Returns Manageme
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Metrics and Analytics

Metrics and Analytics

  • Importance of Analytics in E-Commerce
  • Glossary of Flipkart Metrics
  • Highest Returned Products
  • Your Performance Report
  • Dispatch Breaches
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