Digital Marketing Course Kerala

Ways to join from Kerala (all districts)

Come in for counselling and practical sessions; call before you visit.

What you’ll learn

1. Introduction To Digital Marketing6 h

   Marketing Fundamentals Search Engine Optimization Search Engine Marketing Social Media Marketing Email Marketing Content Marketing and Copywriting

2. Marketing Fundamentals6 h

   How to Create a Buyer Persona 8 Ways to Find Your Audience Online How to Identify Your Unique Selling Proposition

3. Search Engine Optimization6 h

   How Search Engines Work Search Engine Basics SEO Planning and Strategy First Stages of SEO Implementation Keyword Research Use Wikipedia, Forums for Keyword Research Creating Content Clusters for Content Marketing App Store Optimization Google Hacks to Improve Your Search Ranking Optimizing for Voice Research : Crack Google’s latest Algorithms Optimizing a SEO Friendly Website Mobile and Local SEO Tracking Results and Measuring Success How to do Backlink Audit & find potential forums for posting with competitor research

4. Search Engine Marketing6 h

   Understand & Create Customer Journey Keyword Research & Planning Remarketing, RLSA & Dynamic Targeting Shopping PLA Ads & Smart Display Campaigns YouTube Advertising Quora Advertising Understanding Search Theory Understanding Keyword and Tools for Keyword Writing Killer and Compelling Ads Landing Page that Convert Searchers to Buyers Advanced Optimization Techniques Demystifying Quality Score Understanding and Utilizing Advanced Geographic Targeting Techniques Implementing Profitable Bid Strategies Implementation of Testing Techniques Adwords Report and Monitoring of Account.

5. Social Media Marketing6 h

   Facebook Marketing Instagram Marketing Twitter Marketing LinkedIn Marketing Pinterest Marketing Using Hootsuite, Buffer, Sproutsocial for Social Media How to make Industry specific Social Media Strategy

6. Email Marketing6 h

   How to write effective content How to increase leads through nurturing Email Marketing Strategies for B2B & B2C businesses Drip Email Campaigns Best Email Templates for Communication

7. WordPress Design and Development6 h

   Why WordPress? Introduction to WordPress How to Choose a Domain Name Domain Registration and Hosting How to Install WordPres Learn to Create Pages and Posts to WordPress How to Choose andInstall WordPress Themes Google Analytics for WordPress

8. Content Marketing and Copywriting6 h

   Introduction to Copywriting How to Write for Your Buyer Persona Tips to Write Magnetic Headlines Interest, Desire and Action How to Market Your Content How to Identify Questions that are Worth Answering How to Choose or Create a Blog Post to Link Back How to Structure Your Answers for Maximum Clicks How to Promote Your Website through Content Marketing

9. Inbound Marketing6 h

   Understand and implement the concept of funnel marketing Strategize the plans for attracting a relevant audience using cost eective methods Learn to use automation tools such as HubSpot, Push Engage & landing page builders Start to strategically analyze your campaigns and tactically improve them

10. Web Analytics6 h

    Understanding Google Analytics (Top Rated tool in Industry Bing Webmaster Tools Website tracking through Google Tag Manager Understanding User Flow & how to create Industry wide reports

11. Affiliate Marketing6 h

    Affiliate Marketing Basics – How to Choose an Affiliate Marketing Niche Steps to Get Started with Affiliate Marketing Fundamentals of Choosing Great Offers that will Make the Most Money Comparison of Major Affiliate Sites Marketing to Drive Traffic to your Affiliate Products Additional Ways to Generate an Income Online

12. E-Commerce Seller / Marketplace6 h

    Introduction to E-Commerce/Online Marketplace Preparing to Sell on Marketplace Marketing & Advertising The First Sales Post Sales Engagement Metrics & Analytics Continuous Sales Improvement

13. Growth Marketing Master Class6 h

    Find profitable platforms Spy on other aliates Run profitable campaigns Scale successful campaigns to multiply earnings Tools used by super-growth hackers

14. Specialization Modules6 h

    Introduction to eCommerce & Shopify Drop shipping Creating & managing your Shopify store Adding Products to your Shopify Extending functionalities with Plugins Adding Pages & Navigation Blogging on your Shopify store Store settings (payments, taxes, shipping etc.) Going live & managing transactions Setting up for success Shopify Analytics & Reporting Connecting with Facebook Setting up Discount Coupons

15. Facebook Marketing6 h

    Facebook Pages and Post Best Practices Facebook Ads – Optimization and Reporting Facebook Messenger, Shop, Pixel Building Brand Awareness Driving Online Sales/Leads

16. Media Buying & Planning6 h

    Setting up the objectives Understand the key tasks to draft an “awesome” digital media plan Segmentation & targeting of the audience Best practice to execute the campaigns Multiple formats & appropriate for our targeted digital platforms

17. Programmatic Marketing6 h

    Real-time bidding How Programmatic Advertising Works Types of Programmatic Advertising Advantages and Challenges

18. How to become a Freelancer in Digital Marketing6 h

    Brand’s Necessity To utilize Digital Marketing Services How The Brand Is Currently Reaching Out To Customers? Generating Custom Reports & Automated Reports Evaluating Other Digital Marketing Services Providers Creating Customized Presentations and Proposal Setting Expectations and metrics to track performance

19. Integrated Digital Marketing Strategy6 h

    The Customer India on Digital – digital trends: internet users, male v/s female, age groups, Devices, multi-screening, Marketing Principles: AIDA, Purchase Cycle, Moments of Truth Creating Digital Moments of Truth – AHA Moments Digital Strategy: Branding v/s Acquisition. What would dier? Analytics (Attribution: various models, cross-device) Campaign Optimization – Test, Learn, Deploy what works. Repeat

20. Awards & Experience6 h

    Google Adwords Certification Hub Spot Inbound Marketing Certification SEMrush Certification CDME (Certified Digital Marketing Expert) from SMEClabs On Job Training Certificate from SMEClabs