Nearest centre
Calicut
About 75 km from Wayanad. Come in for counselling and practical sessions; call before you visit.
Noor Complex, 2nd Floor Ariyadathupalam, Calicut673004
Creative & Marketing
Digital Marketing Course Wayanad
Wayanad is Kerala’s hill district on the edge of the Deccan plateau, known for coffee, tea, spices and nature tourism. Local shops, clinics, colleges and tourism businesses now win customers online, and need people who can run their search, social and ad campaigns. NH 766 links Wayanad with Kozhikode over the Thamarassery ghat. Our nearest centre is Calicut, about 75 km away; you can combine the 240-hour course’s live online classes with visits for practical sessions.
- Department
- Creative & Marketing
- Duration
- 240 hours
- Mode
- Classroom and online
- City
- Wayanad, Kerala
The main course
Digital Marketing Course KochiThe full syllabus, projects, certificates and placements of the digital marketing course.
See the full courseWays to join from Wayanad
673004
Live online classes
The same syllabus and certificate as the classroom batches, taught live by our trainers. Join from Wayanad on a laptop.
Next batch
New batches start through the year. Ask for the dates, the fee and a copy of the syllabus.
Ask for the next batchWhat you’ll learn
Introduction to Digital Marketing
What Is DigitalMarketing, Digital Marketing Techniques, Digital Marketing Opportunities, Understanding Leads, Search Engine Basics, Understanding Search Engine Result Page (SERP)
Basic WordPress Development
What is Domain? How to pick the right name, What is Web Hosting, What is Wordpress, How to install Wordpress, Finding & Customizing themes, Introduction to plugins, Introduction to widgets., Adding pages & posts, Post formats, Post categories, Post tags, Menus (Navigation bar), Media (Images,audio, video)
What is keywords
Introduction to Keyword Research, Keyword Research & Analysis, Types of Keywords, Keyword Tools, Keyword Research Methodology, New Keyword Ideas, Competition Analysis, Finalising the Keywords list, Keyword Search & Competition Report
Advanced Search Engine Optimization (SEO)
How Search Engine works, Search Engine Algorithms, Google SEO Guidelines and PageRank Technology
On-Page SEO
Introduction to On-Page Optimization, Title Tag Optimization, Meta Description Optimization, Website Design Guidelines, Domain Name, URL rewriting/renaming, Headings, Image Optimization, Image Alt Tags, Content Optimization, Anchor Text & Internal Linking Methods
Off-Page SEO
Introduction to Off-Page Optimization, Link Building, What is Backlink, What is P.A. & D.A., DOfollow, Nofollow, Directory Submission, Social Bookmarking, Search Engine Submission, Pinterest Management, Blog Creation & Posting, Article Creation & Submission, Content Sharing, Photo Sharing, Slide Sharing, Video Sharing, Question & Answer, Forums
Local SEO
Google Business profile creation and Marketing, Local Listing, Business Reviews, Labelling, Big map integration, Social icon Integration, Local business listing
Technical SEO
SSL Certification, Redirection Codes & Error codes, Canonicalization, Mobile friendly Test, Page Speed Test, Plagiarism Test and content updation, SEO auditing tools and Techniques, Competitor link analysis, SEO checklist, Sitemap Generation, Robots file Creation
Introduction to AI, Introduction to Chat GPT
How ChatGPT works, Use cases for ChatGPT in Digital Marketing, Best Practices for using ChatGPT in marketing, Growth hacking
Chatbots and Virtual Assistance
Automate customer interactions, Content generation and optimization, Marketing Automation, Case studies & Real-world application
Tools for Web Analytics
Google Search Console, Bing Webmasters, Yandex, Understanding Google Webmaster Guidelines, Setting up a Google Webmaster Tools Account, Adding your Website, Navigating Webmaster Tools, Using the Features, Measuring insights, Optimising the Website, Advanced Reporting, How to Study Google Analytics, Understanding dashboard element, Interpreting Bars & Figures, How Google Analytics can help SEO, Tracking Revenue and Analytics, Advanced Reporting, Google Tag manager
Designing And Editing
Introduction to design, Colour theory, Typography, Layout and composition, Visual identity and Branding, Digital Design, Print Design, Portfolio development, Resume building
Affiliate Marketing
Affiliate Publisher Account Creation, Website Optimization for Affiliate Link, Affiliate Promotion Techniques, Monitoring, Adsense
Advanced Schema Markup for SEO
Understanding Schema Markup and Structured Data, Types of Schema Markup (JSON-LD), Implementing Schema for Rich Snippets, Schema Markup for Local SEO and Business Listings, Integrating Schema Markup
Search Engine Marketing
What is Search Engine Marketing, Advantages, Google Ads, Google ads fundamentals, Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, Remarketing & Conversion Tracking, Landing Page Optimization
Advanced Pay-Per-Click (PPC) Advertising
Advanced Google Ads Strategies, Bing Ads and Other PPC Platforms, Remarketing and Display Advertising, Ad Copy Optimization and A/B Testing
Email Marketing
Overview of Email Marketing in the Digital Landscape, Key Components of a Successful Email Campaign, Benefits of Email Marketing for Businesses, Mailchimp, Gmail Ads
WhatsApp Marketing
Introduction to Whatsapp Marketing, How to use whatsapp for marketing, Integrating ChatGPT with Whatsapp, Creating whatsapp campaigns, Measuring the success of whatsapp marketing
Social Media Optimization & Social Media Marketing
Social Media Profile Creation, Facebook Page Creation & Marketing, Meta Ads., Facebook Paid Promotion, Facebook Business Manager, Instagram Management & Advertisement, YouTube Management & Advertisement, Twitter Management & Advertisement, Linkedin Management & Advertisement
Advanced Social Media Analytics
Utilizing Advanced Analytics Tools (SocialBee, Sprout Social, etc.), Social Media ROI Measurement, Competitor Analysis on Social Media, Social Media Crisis Management
Advanced Advertising on Spotify & Snapchat
Understanding the Spotify Advertising Platform, Targeting Options for Audio and Display Ads, Creating Compelling Audio Ads for the Spotify Audience, Overview of Snapchat Advertising Features, Creating Effective Snapchat Ads (Snap Ads, Story Ads, Filters, etc.), Audience Targeting on Snapchat
Video Marketing
Creating Compelling Video Content, Video SEO and YouTube Optimization, Live Streaming and Webinars for Marketing, Video Analytics and Performance Metrics
Advanced Copywriting Techniques
The Art and Science of Copywriting, Crafting Compelling Headlines and Subheadings, Understanding the AIDA (Attention, Interest, Desire, Action) Framework, Copywriting for Different Platforms (Websites, Social Media, Email, Ads)
Content Marketing Strategies
Introduction to Content Marketing and Management, Why Content is important to business, Types of Content Strategy and Planning, Business Goals and Planning for Websites, Adding and Managing Content, Refining Content-Design, Brand Guidelines
Blockchain in Digital Marketing
Understanding Blockchain Technology, Blockchain Applications in Marketing (Smart Contracts, Transparency, etc.), Cryptocurrency and Its Impact on Transactions, Blockchain for Ad Fraud Prevention
Growth Hacking Strategies
Principles of Growth Hacking, A/B Testing for Rapid Growth, Viral Marketing Techniques, Growth Hacking Tools and Resources
Advanced Marketing Automation
Marketing Automation Platforms, Workflow Automation, Lead Scoring and Nurturing, Integration with CRM Systems
Latest Trends in Digital Marketing
Influencer Marketing, Video Marketing, Voice Search Optimization, User generated content (UGC)
Shopify Development
Overview of E-commerce and Shopify, Understanding Shopify's Role in Online Retail, Exploring Shopify's Features and Capabilities
Pricing Strategies for Digital Marketing Services
Understanding Cost Structures in Digital Marketing, Value-Based Pricing vs. Hourly Rates, Developing Customized Pricing Models, Pricing Negotiation and Client Expectations
Creating Client Proposals and Contracts
Crafting Effective Proposals for Digital Marketing Projects, Components of a Comprehensive Proposal, Legal Considerations in Contract Drafting, Ensuring Clarity and Transparency in Contracts
Client Relationship Management
Building and Nurturing Client Relationships, Effective Communication Strategies, Handling Client Expectations and Scope Changes, Managing Client Feedback and Revisions
Client Onboarding Process
Developing a Structured Onboarding Process, Setting Clear Expectations from the Beginning, Gathering Necessary Information and Assets, Establishing Communication Channels
Handling Client Objections
Identifying Common Client Objections, Strategies for Overcoming Objections, Turning Objections into Opportunities, Building Trust and Confidence
Questions from Wayanad
Where is the nearest SMEClabs centre to Wayanad?
Our Calicut centre is about 75 km from Wayanad, at Noor Complex, 2nd Floor Ariyadathupalam, Calicut. Call +919958873874 before you visit to check the day’s classes.
Can I learn digital marketing online from Wayanad?
Yes. The course runs as live online classes as well as in the classroom, with the same syllabus and certificate, so you can start from Wayanad and visit the centre for practical sessions.
How long is the digital marketing course?
240 hours, taught in the classroom and online. The course page lists every module and its hours.
What is the fee for the digital marketing course?
It depends on the programme and the batch you choose. Send an enquiry and a counsellor will share the current fee, the next batch dates and the syllabus.
Is there placement support after the digital marketing course?
Yes, placement support is part of the course. The digital marketing course page shows recent students’ placement stories; ask a counsellor about current openings.
Your next chapter
Have a question about this course?
Talk to our team about Digital Marketing Course Wayanad.