What will you achieve?
By the end of the course, you‘ll be able to...
- Describe what digital marketing is
- Describe the different types of digital marketing including; display advertisements, pay per click, search engine optimisation, and email marketing
- Describe the different types of digital marketing including; display advertisements, pay per click, search engine optimisation, and email marketing
- Explain why digital marketing is important for businesses
- Explain how the different digital marketing methods can deliver value to businesses
- Describe how businesses can use data to target customers in their digital marketing campaign
Who is the course for?
- This course is for anyone with an interest in digital marketing who is seeking to develop their entrepreneurial skills
- preparing to enter the workplace or looking to change careers
- No prior experience or qualifications required
Digital marketing can be a crucial tool to grow a business. On this course you will explore what digital marketing is, why it is important and look at some digital marketing strategies including display advertising, pay per click advertising, search engine optimisation and email marketing. Finally, we will discuss the importance of balancing and integrating different digital marketing strategies and how companies target customers.
Syllabus for Digital marketing online course :
- What is marketing?
- How we do marketing?
- What is digital marketing?
- Benefits of Digital Marketing
- Digital marketing platforms and strategies
- Defining marketing goals
- Latest digital marketing trends
- How the search engine works?
- Components of search engines
- Basics
- What is Search Engine’s Algorithms?
- How Algorithms Works?
- Why a Search Engine needs to update its Algorithm?
- Search Engine Penalties and Recoveries.
- Why a Search Engine penalizes a Website?
- Advanced
- How to optimize your site for Google Hummingbird Algorithm?
- What is Google Panda Algorithm?
- What is Google Penguin?
- What is Google EMD Update?
- How to save your site from Google Panda,Penguin and EMD Update?
- How to recover your site from Panda, Penguin and EMD?
- What, Why and How!
- Use of Website Analytic Tools
- Tracking Top Analytic Reports
- Using Google Webmaster Tools
- Using Bing Webmaster Tools
- XML Sitemap for Search Engines
- Robots.txt
- Incoming Link Analysis
- Google Webmaster Tools
- Website Domain Authority
- What is Domain Authority?
- Competitor Analysis
- Introduction to keyword research
- Types of Keywords
- Keyword research methodology
- Business analysis and categorisation
- Google keyword planner
- Market research and analysis
- New keyword ideas
- Competition analysis
- Finalising the keywords list
- Introduction to on page
- What is webmaster tools?
- Verification process in webmaster tool
- Selecting target location
- On page analysis methodology
- Fundamental on page factors
- Website speed
- Domain name in SEO
- URL optimisation
- Title tag optimisation
- Meta tags optimisation
- Content optimisation
- Site maps generation
- Using robots .txt in website
- Redirecting techniques
- Canonical links
- Rich snippets
- What are Meta Tags?
- Keyword Research with Google Keyword Planner.
- Image Naming, Image Title and ALT Tags Creation
- Redirection TagsHeadings Tags {H1 to H6}
- What is Content Writing?
- SEO Friendly Content Writing
- Anchor Text, Link Title
- Robots.text file use and creation
- HTML Sitemap creation
- XML Sitemap Creation or text sitemap
- Site Tracking Tools (Google Webmaster Tool,Google Analytics Tool)
- What is link building?
- Why Backlinks are Important?
- How to Get Backlinks?
- Difference Between Do-Follow and No-Follow Backlinks
- Types of linking methods
- Link building methodology
- Link analysis tools
- Directory submissions
- Local business directories
- Social bookmarking
- Using classifieds for inbound traffic
- Question and answers
- Blogging and commending
- Guest blogging
- Search Engine Submissions
- Press Release writing and submissions
- Classifieds posting
- Forum Posting
- Social Networking
- What is local SEO?
- Importance of local SEO
- Submission to google my business ( Google Maps)
- Completing the profile
- Local SEO ranking signals
- Local SEO negative signals
- Citations and local submissions
- Website keyword position analysis
- Website landing page(URLs) position analysis
- Website monthly report
- Introduction to paid marketing
- Google account setup
- Interface tour and linking settings
- Account structure
- Campaigns settings
- AdGroup setup
- Keyword match type
- Keyword research tools
- Understanding ad options
- What is quality score?
- Factors to improve quality score
- Types of CPC’s
- Bidding strategies
- Ad formats
- Ad guidelines
- Ad extensions
- Introduction to paid marketing
- Google account setup
- Interface tour and linking settings
- Account structure
- Campaigns settings
- AdGroup setup
- Keyword match type
- Keyword research tools
- Understanding ad options
- What is quality score?
- Factors to improve quality score
- Types of CPC’s
- Bidding strategies
- Ad formats
- Ad guidelines
- Ad extensions
- Introduction to google webmaster tools
- How to add a website to webmaster tools
- GWT Dashboard
- How to configure a website
- Sitemaps
- Crawler access
- Sitelinks
- Links to your website
- Keywords / Search queries
- Internal Links
- Diagnostics
- Crawl errors
- Benefits of remarketing strategy
- Building remarketing list and custom targets
- Creating remarketing campaign
- Youtube ads setup
- Youtube bumper ads
- Youtube instream ads
- Youtube ads settings
- Introduction to certifications
- Types of certifications
- What is analytics?
- Importance of analytics for business
- Popular analytic softwares
- Key performance matrics in analytics(KPI)
- Introduction to google analytics
- How Google Analytics works
- How to setup analytics account
- Installing analytics code in site
- Analytics accounts structure – Understanding the basics
- Real time reports
- Settings in analytics
- Behaviour Overview
- Site Content
- Site Speed Analysis
- Inpage Analysis
Traffic Source overview
- SEO Traffic
- Adwords Traffic
- Social Traffic
- Campaign
- What is conversion?
- Types of Conversions
- Conversion Reports
- Funnel Visualization
- Multi-channel Funnels
- Attribution Reporting
- Conversion process & Funnel
- Facebook Company page account setup & optimisation
- Twitter account setup & optimisation
- Instagram company page account setup & optimisation
- Linkedin Company page account setup & optimisation
- Google Plus Company page account setup & optimisation
- Youtube Channel Setup & Optimisation
- What is Social Media?
- SMM Vs SMO
- Benefits of SMM
- Social Media Statistics
- Why use Social Media Marketing
- Social Media Strategy
- Facebook account setup
- Personal account properties
- Facebook marketing strategy
- Competition analysis
- Facebook business page setup
- Types of business pages
- Cover photo
- Increase the likes to page
- Page management options
- Types of posts
- Dimensions in posts
- Creating post strategy
- Examples of creative posts
- User engangement metrics
- Facebook Insights
- Facebook groups
- What is facebook advertising
- Types of promotions
- Audience Targeting
- Advanced Audience Targeting
- Bidding strategies
- Ad formats
- Ad dimensions and Rules
- Remarketing strategy
- Conversion Tracking
- Blogging to brand yourself
- What absolutely you blog about
- Choosing the blog title
- Introduction formula
- Things to go after publishing your blog post
- Guest blogging
- Responding to comments
- Call to action messages
- User engagement
- What is email marketing?
- Importance of email marketing
- Popular email marketing softwares
- Introduction to mailchimp
- Account setup & settings
- Email marketing strategy
- Creating a subscriber list
- Import subscriber list
- Types of email marketing campaigns
- Creating an email campaign
- What is Newsletter
- Design a newsletter
- Reports
- Concept of Visual Marketing
- Visual Perception
- Choosing the Right image
- Create image that stand out
- Visual marketing tools
- The power of visual communication
- Introduction to editorial calendar
- Planning and organizing the content
- Determining your frequency
- Choosing tools
Detailed Syllabus
Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects
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Everything You Need is Here
- Designed for Working Professionals
- 71+ Digital Marketing Industry Case Studies & Projects
- 17 Unique Specialisations
- IIT Kanpur Alumni organised syllabus
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The SMEClabs Advantage
Strong hand-holding with dedicated support to help you master Digital Marketing
Learning Support
Industry Mentors
- Receive unparalleled guidance from industry mentors, teaching assistants, and graders
- Receive one-on-one feedback on submissions and personalised feedback for improvement
Student Success Mentors
- A dedicated Success Mentors is allocated to each student so as to ensure consistent progress
- Success Mentors are your single points of contact for all your non-academic queries
Doubt Resolution
Q&A Forum
- Timely doubt resolution by industry experts and peers
- 100% expert verified responses to ensure quality learning
Expert Feedback
- Personalised expert feedback on assignments and projects
- Regular live sessions by experts to clarify concept related doubts
Live Interaction
SMEClabs BaseCamp
- Fun-packed, informative, and career building workshops
- Sessions by industry professionals and professors
- Group activities with your peers and alumni
Live Expert Interaction
- Live sessions by experts on various industrial topics
- One-on-one discussion and feedback sessions with industry mentors
