Digital Marketing Certification Training

In this dynamic world, it is very important to be updated with the latest skills and know how.Due to the advancement in technology,new skills are evolving in the market. Are you a digital enthusiast? If yes, then digital marketing courses can be the best option for you. Anyone can be a part of digital development,you can be a student, a professional, an entrepreneur, businessman or freelancer.A digital marketing online course is an open platform for everyone.Now there is a huge demand for digitamarketers because of the continuous growth of technology.

What will you achieve?

By the end of the course, you‘ll be able to...

Who is the course for?

Digital marketing can be a crucial tool to grow a business. On this course you will explore what digital marketing is, why it is important and look at some digital marketing strategies including display advertising, pay per click advertising, search engine optimisation and email marketing. Finally, we will discuss the importance of balancing and integrating different digital marketing strategies and how companies target customers.

Introduction To Digital Marketing

What is marketing?
How we do marketing?
What is digital marketing?
Benefits of Digital Marketing
Digital marketing platforms and strategies
Defining marketing goals
Latest digital marketing trends

Introduction to search engines & SEO

How the search engine works?
Components of search engines
Basics
What is Search Engine’s Algorithms?
How Algorithms Works?
Why a Search Engine needs to update its Algorithm?
Search Engine Penalties and Recoveries.
Why a Search Engine penalizes a Website?
Advanced
How to optimize your site for Google Hummingbird Algorithm?
What is Google Panda Algorithm?
What is Google Penguin?
What is Google EMD Update?
How to save your site from Google Panda,Penguin and EMD Update?
How to recover your site from Panda, Penguin and EMD?

Website Audit & Competitor Analysis

- What, Why and How!
- Use of Website Analytic Tools
- Tracking Top Analytic Reports
- Using Google Webmaster Tools
- Using Bing Webmaster Tools
- XML Sitemap for Search Engines
- Robots.txt
- Incoming Link Analysis
- Google Webmaster Tools
- Website Domain Authority
- What is Domain Authority?
- Competitor Analysis

Keyword Research And Competition

- Introduction to keyword research
- Types of Keywords
- Keyword research methodology
- Business analysis and categorisation
- Google keyword planner
- Market research and analysis
- New keyword ideas
- Competition analysis
- Finalising the keywords list

On-Page Optimisation

- Introduction to on page
- What is webmaster tools?
- Verification process in webmaster tool
- Selecting target location
- On page analysis methodology
- Fundamental on page factors
- Website speed
- Domain name in SEO
- URL optimisation
- Title tag optimisation
- Meta tags optimisation
- Content optimisation
- Site maps generation
- Using robots .txt in website
- Redirecting techniques
- Canonical links
- Rich snippets
- What are Meta Tags?
- Keyword Research with Google Keyword Planner.
- Image Naming, Image Title and ALT Tags Creation
- Redirection TagsHeadings Tags {H1 to H6}
- What is Content Writing?
- SEO Friendly Content Writing
- Anchor Text, Link Title
- Robots.text file use and creation
- HTML Sitemap creation
- XML Sitemap Creation or text sitemap
- Site Tracking Tools (Google Webmaster Tool,Google Analytics Tool)

Off-Page Optimisation

What is link building?
Why Backlinks are Important?
How to Get Backlinks?
Difference Between Do-Follow and No-Follow Backlinks
Types of linking methods
Link building methodology
Link analysis tools
Directory submissions
Local business directories
Social bookmarking
Using classifieds for inbound traffic
Question and answers
Blogging and commending
Guest blogging
Search Engine Submissions
Press Release writing and submissions
Classifieds posting
Forum Posting
Social Networking

Local SEO

What is local SEO?
Importance of local SEO
Submission to google my business ( Google Maps)
Completing the profile
Local SEO ranking signals
Local SEO negative signals
Citations and local submissions

SEO reporting

Website keyword position analysis
Website landing page(URLs) position analysis
Website monthly report

Google Adwords PPC Advertising

Google Display Advertising

Google Webmaster Tools

Remarketing In Adwords

Benefits of remarketing strategy
Building remarketing list and custom targets
Creating remarketing campaign

Youtube Ads

Youtube ads setup
Youtube bumper ads
Youtube instream ads
Youtube ads settings

Google Adword Certification Guidelines

Introduction to certifications
Types of certifications

Google Analytics

What is analytics?
Importance of analytics for business
Popular analytic softwares
Key performance matrics in analytics(KPI)
Introduction to google analytics
How Google Analytics works
How to setup analytics account
Installing analytics code in site
Analytics accounts structure – Understanding the basics
Real time reports
Settings in analytics

Behavior and Traffic Reports

- Behaviour Overview
- Site Content
- Site Speed Analysis
- Inpage Analysis
Traffic Source overview
- SEO Traffic
- Adwords Traffic
- Social Traffic
- Campaign

Conversion Tracking

- What is conversion?
- Types of Conversions
- Conversion Reports
- Funnel Visualization
- Multi-channel Funnels
- Attribution Reporting
- Conversion process & Funnel

Social Media Optimisation SMO